Grammar:Syntax

[Re]visions

A new model of something.  In design we do a lot of planning and thinking and it can sometimes be to complex and so we revise it and turn it into something better.  Last week we went on a nature hunt and found inspiration from things in nature.  We drew thumbnails of the patterns we saw from the things we found in nature.  And this week we have designed a model to reflect what patterns we found in nature and that also ties into a celebration story from our life.  It is also suppose to work with light and shadow, so if one model doesn't work we revise it to make it work.

Audience

When designing something a key factor is to think about how the audience will react to it.  The designer wants the audience to be wowed and amazed by the design.  At the DATS program we went to at High Point University, Alexander Julian was one of the speakers.  He talked about when he was called and asked to design the new UNC basketball jerseys.  He had a design in mind, but wasn't sure how the basketball players would feel about it.  He thought carefully about his audience and how he would get the players to like it and so he called Michael Jordan and asked if he would mind coming with him to show the design.  He did, and the players thought well if Michael Jordan likes it we'll wear it.

 

Character

The most common definition for character is the character in a story.  Another is, how the person acts would be his character or characteristics.  And in design an architect makes his building more interesting and delightful by the character it shows.  For my History and Theory of Design class we were to pick a building in the 20Th century that we will be working with through out the whole semester.  I chose the Mercedes-Benz Museum because of the character is has.  It is a modern design, designed to take the shape of a three leaf clover.  

Transition

A change or movement from one place or thing to another.  Transition takes place a lot in design.  Whether its the change from one level to another or to a completely different idea.  I think of transition having a lot to do with a pathway or road to lead you to where your suppose to go, but I think the transition is noticeable.  Like in a house when you walk from a living room to the kitchen the transition you made is from couches and a television to a refrigerator, sink, and cabinets.

Datum

A line or point used as a reference to measure.  When I think of a datum line I think it should be around eye level when things are hung so that it's easier to see.  When we were planning and placing images on our presentation boards about our buildings we used a datum line, making sure everything lined up and were evenly spaced so that you wouldn't be distracted.

To summarize this week, I feel like as a designer you should think about the audience and giving you design character and if something doesn't work you should revise it.  The transition you make from one place to another should be thought about and when hanging things up use a datum line.